Cristiano Ronaldo will spearhead the global campaign for the Esports World Cup (EWC), promoting its theme, Rise Above . "The passion, dedication, skill, and intensity I witness…
Leo Chen
Esports Industry Reporter
Published
1 min read
Cristiano Ronaldo will spearhead the global campaign for the Esports World Cup (EWC), promoting its theme, Rise Above.
"The passion, dedication, skill, and intensity I witness in esports athletes are just as real as what I've experienced on the football pitch," Ronaldo shared.
Ronaldo joins a growing trend of traditional sports athletes engaging with the esports industry, alongside figures like Lionel Messi.
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